A World of Creative Play
Okayama Toy Kingdom organizes a variety of events and programs under the theme of learning through play. Its educational initiative, known as the School of Play, offers opportunities for children to gain practical experience and learn about society through hands-on activities.
Programs include Kids Challenge Work, where elementary school students can experience different kinds of work, as well as volleyball lessons and other activities held throughout the year. These programs encourage children to try new things, develop skills, and discover the enjoyment of learning by doing.
Explore 18 Toy Pavilions
Indoor Play for All Weather
The park features 18 different toy pavilions, each offering a different way to play and explore. Because many of these attractions are indoors, families can enjoy them comfortably regardless of the weather, making the park an appealing destination on rainy days as well as sunny ones.
Children can enter themed playhouses inspired by popular characters, enjoy realistic pretend-play houses where they can act out cooking, cleaning, and shopping, or build and create with blocks. These activities give children the freedom to use their imagination and explore the world through play.
Learning Through Toys
One of the park’s greatest strengths is that its toy pavilions incorporate educational elements into play. Interactive features, different textures, sounds, and other sensory experiences stimulate children’s curiosity and encourage them to explore. Pretend-play activities also help children develop communication skills and social awareness as they interact with others.
Some of the toys featured in the pavilions are available for purchase, allowing families to take home favorites and continue the fun after their visit.
Popular Toy Attractions
Among the attractions are Tomica and Plarail Land, where children can enjoy miniature cars and train sets; the Wooden Toy Pavilion, which introduces the appeal of wooden toys; Licca-chan House, inspired by the popular fashion doll; and Dia Block World, where children can build and create with construction blocks.
These themed spaces offer a wide variety of play experiences, from imaginative storytelling to creative construction. With so many different activities to choose from, children can find something that suits their interests and age.
Enjoy Your Child’s First Amusement Park Experience
In addition to the toy pavilions, Okayama Toy Kingdom has 19 amusement attractions designed to entertain visitors of different ages. Many rides are suitable for children from infancy, and even a small roller coaster is available for children aged two and older.
Young visitors can enjoy the excitement of riding, steering, exploring, and discovering new experiences at their own pace. The range of attractions makes the park a welcoming place for children experiencing an amusement park for the first time, while parents can enjoy sharing these special moments with them.
Family-Friendly Rides
Attractions include a large Ferris wheel, offering views of the surrounding area, and a ladybug-shaped roller coaster. The variety of rides allows families to choose activities suited to their children’s ages and comfort levels, creating opportunities for both gentle fun and a little excitement.
Rain or Shine, the Fun Continues
Because the park has numerous indoor toy pavilions, visitors can continue playing even when the weather is poor. Children can freely explore a wide range of toys from Japan and overseas, with activities available for even the youngest visitors.
The combination of indoor play spaces and outdoor amusement rides means that families can adjust their day according to the weather and their children’s interests. Whether spending time building with blocks, enjoying pretend play, or riding attractions together, there are plenty of ways to make lasting family memories.
Shop for Toys and Special Souvenirs
Toys Stadium, the park’s toy shop, offers a wide selection of products connected with the park’s pavilions and attractions. Visitors can browse toys and character merchandise, including special items that may only be available at the park.
For families who discover a new favorite during their visit, the shop is a convenient place to find a souvenir or a toy to take home. It also provides an opportunity to continue the excitement of the day’s adventures after leaving the park.
About the Toy Kingdom Company
Toy Kingdom Co., Ltd. is a Japanese company based in Tamano City, Okayama Prefecture. Its main business includes establishing and operating the Toy Kingdom theme parks and managing franchise operations.
The Toy Kingdom concept combines an amusement park with the atmosphere of a toy museum, bringing together toys from around the world and attractions that can be enjoyed by different generations. The parks feature a mix of classic and contemporary toys, with displays and activities developed in cooperation with various manufacturers and entertainment brands, including Takara Tomy, Kawada, Tamiya, Sanrio, and creators of characters featured in Japanese educational television programming.
History of the Toy Kingdom Parks
1995: Sanyo Pleasure, the parent company, acquired the former site of Oji Fancy Land, which had been operated by Tamano Recreation General Development, a third-sector organization in Tamano City. Toy Kingdom Co., Ltd. was established.
1999: Karuizawa Toy Kingdom opened in Tsumagoi, Gunma Prefecture.
2000: Tojoko Toy Kingdom opened in Kato City, Hyogo Prefecture.
2001: Kijima Toy Kingdom opened in Beppu City, Oita Prefecture.
2003: Tokyo Dome City Toy Kingdom opened in Bunkyo City, Tokyo.
2004: Reoma Toy Kingdom opened in Marugame City, Kagawa Prefecture.
2006: Minamichita Toy Kingdom opened in Chita District, Aichi Prefecture.
2010: Reoma Toy Kingdom closed.
2011: Tokyo Dome City Toy Kingdom closed.
2017: Kijima Toy Kingdom closed.
Visitor Information
Opening Hours
10:00 a.m.–5:00 p.m.
Regular Closing Days
The park is normally closed on Tuesdays, except during the New Year holiday period. It remains open during spring, summer, and winter school holidays, as well as during Golden Week. Additional seasonal closures may occur in winter for maintenance, so visitors should check the latest operating calendar before their trip.
Admission Fees
Adults: ¥1,000
Children aged two through elementary school age: ¥800
Children under two: Free
Admission to the toy pavilions is generally included in the entrance fee, although some facilities may charge separately. Most amusement rides require an additional fee of approximately ¥300 per ride, with some exceptions.
Access to Okayama Toy Kingdom
By Bus
Ryobi Bus operates the Tamano-Shibukawa Express service from JR Okayama Station and JR Uno Station. These services generally run on weekends, public holidays, school holidays in spring, summer, and winter, and during Golden Week.
From JR Okayama Station or the Tenmaya Bus Center, the journey takes approximately 80 minutes and costs ¥1,020 one way. From JR Uno Station, the journey takes around 25 minutes and costs ¥490 one way.
Location
Okayama Toy Kingdom is located at 1640-1 Taki, Tamano City, Okayama Prefecture 706-0153, Japan.
With its 18 toy pavilions, 19 amusement attractions, hands-on educational activities, and toy shop, Okayama Toy Kingdom is an excellent destination for families visiting Okayama. Children can explore, create, and learn through play, while parents can share in the excitement. With indoor attractions available whatever the weather, it is a particularly appealing choice for a full day of family fun.